TOURISM TRENDS KEYNOTE SPEAKER
Keep a Finger on the Pulse of Tourism
Using academic research tools, the latest statistics, and a constant finger on the pulse of the tourism industry, Eran Ketter (PhD) presents a clear, engaging, and actionable view of global tourism trends, speaking in leading tourism events in over 30 countries. His tourism trends keynote lecture is focused on practical implications for business development, decision making and management, in an environment where the cheese never stops moving.
Price inflation. Gen Y & Z. Digital transformation. Experiences. work-from-anywhere travel. These are some of the economic, technological and social powers that shape the constantly changing tourism arena. As managers in travel and tourism - how should we approach these tourism trends? Which practical steps should we take to ensure tourism growth? What needs to be done today to meet the tourism challenges and opportunities of tomorrow?
These are some of the top travel and tourism trends every NTB/DMO should watch:
Travel costs & inflation
Work from anywhere
Gen Y & Z travel
Sustainability & green travel
The 4 questions YOU HAVE TO ASK
before choosing a travel & tourism
trends keynote speaker:
1. What's your audience’s pain points?
Who will attend the event and why they are there? Are they tourism private sector or public sector? Middle management or senior decision makers? Do they come from the tourism or hospitality industry? What are their main concerns when it comes to generating tourism growth?
2. How the speaker's profile matches the audience’s needs?
What value the tourism keynote should deliver and will the speaker be able to provide it? Do they have a deep-enough knowledge and insights on the subject matter? What about hands-on experience in tourism consulting? Will they be able to provide the critical tourism know-hows your participants need?
3. Is the speaker engaging?
For knowledge to be well received, it should be provided in a fun and engaging manner - avoiding empty entertainment on the one hand and death by PowerPoint on the other. Also, the keynote content should be delivered in the right tourism context, with examples from leading tourism sites and comparable destinations.
4. What’s the speaker level of experience?
In which past tourism events the speaker presented? Have they spoken in key international tourism fairs? Have they participated in similar tourism events/ events that focuses on the travel industry? Experienced speakers will better know how to tailor their message to your participants and will maximize the success of your tourism event!
Eran Ketter (PhD) is a professional and engaging travel & tourism keynote speaker, speaking in leading tourism events in over 30 countries, sharing critical knowledge and practical insights as a highly-experienced tourism advisor, trainer and researcher, and from his professional experience working with the European Travel Commission, UN’s World Tourism Organization, Atout France, Israel Ministry of Tourism, Korea Tourism Organization, and other world-class tourism organizations.
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