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ISRAEL OUTBOUND TRAVEL MARKET RESEARCH REPORT

 ISRAEL OUTBOUND TOURISM
MARKET RESEARCH REPORTS
BY DR. ERAN KETTER

Israel is a rapidly growing outbound travel market in the EMEA region, with a significant importance to tourism destinations in Europe and the Eastern Mediterranean. As of 2024, Israel’s outbound tourism demonstrates high level of resilience and recovers well from the Gaza war, while inbound tourism to Israel still lags behind.

Israel tourism statistics for 2024

  • In Q1 2024, Israelis have taken over 1 million outbound trips, down by 45% compared to January-March 2023.

  • In January-September 2023, the top 5 first destinations for flights to/ from TLV were US, France, Greece, UAE and Germany.

  • Some 80,000 inbound tourists visited Israel in Q1 2024, down by 78% compared to the same months in 2023. Accordingly, the number of inbound tourists’ bed nights in Israel for January-March 2024 is down by 83% y-o-y.

  • In contrast, the number of Israel’s domestic tourism bed nights in January-March 2024 increased by 182%, mainly due to displaced Israelis living in hotels since the beginning of the war.

  • In Q1 2024, international aviation activity in Ben Gurion Airport (TLV) contracted by 52%, compared to January-March 2023.

  • In the first quarter of 2024 the top 5 airlines in TLV were El Al, Israir, Arkia, Fly Dubai, and Blue Bird. Compared to 2023, and as many international airlines were not resuming their flights to Israel, the share of Israeli carriers in TLV during this period has almost tripled (!).

 

Israel: A key regional source market

Before the Gaza war, Israel has been a key outbound travel market for numerous destinations in Europe and the Mediterranean region. In 2023, Israelis have taken 9 million outbound trips (+7% compared to 2022). Resulting from Israel’s geographic location, 92% of these trips were made by air. The top 5 first destinations for flights to/ from Israel in 2023 were Turkey, USA, Greece, Italy and UK. The top 5 airlines serving Israel in 2023 were El Al, Wizzair, Ryanair, Turkish Airlines and Israir.

Israel tourism recovery from the Gaza war

Despite the negative effect of the war in Gaza (Swords of Iron) on outbound travel from Israel, the Israeli outbound market is expected to demonstrate a strong recovery, which has already started. This will include excessive 'revenge-travel', increased desire for emotional wellness and stress relief tourism, and surge in interest for short and medium haul destinations that are welcoming for tourists from Israel.

 

Market research report on Israel outbound tourism

What are the key characteristics of Israel’s outbound travel market? How can a destination/ tourism region/ hotel effectively attract tourists from Israel? Which travel segments in Israel are the most open to explore new destinations? What are the key tourism decision making factors for Israeli travelers? And which marketing communication channels are the most effective when targeting travelers from Israel?

Our team of experts is offering tourism market research reports on Israel outbound travel market, Israel outbound tourism trends, Israel tourism statistics, Israel tourism demographics and travel segments, consumer behavior of Israel outbound tourists, Israel outbound tourism consumer preferences, tourism demand analysis, and analysis of the travel and tourism industry in Israel and its economic performance. The tourism market research reports can cover Israel outbound travel market as a whole, or focus on a specific market segment, activity or travel passion.

Market research methodologies to analyze Israel outbound tourism

Our market research work on outbound tourism from Israel is based on:

  • Analysis of market data, tourism statistics and aviation statistics

  • Social media sentiment analysis/ social media listening (in Hebrew/ Arabic/ English)

  • In-depth interviews with tourism stakeholders

  • Focus groups with Israeli travelers

  • Survey/ online panel of Israeli travelers

  • Our team’s knowledge, experience and in-depth understating of the Israeli culture, tourism demand patterns of Israelis and consumer behavior factors of Israeli travelers.

 

Why conduct a market research on Israel tourism with us?

Eran Ketter (PhD) is an acclaimed tourism advisor and researcher, and a former marketing advisor to the Israeli Ministry of Tourism. He is the author of numerous tourism strategy and market research reports, and since 2020 he is the Head of Research in a European Travel Commission market research serious on measuring Europeans’ travel sentiment, conducting surveys for over 100,000 Europeans and providing marketing recommendations and insights for 35 national tourism organizations around Europe (with Mindhaus). Dr. Ketter has a unique in-depth understanding of Israel’s travel and tourism market, based on his rich professional experience working with the Israeli Ministry of Tourism, Israel’s Nature and Parks Authority, Jerusalem Tourism Development Corporation and numerous DMOs, tourism organizations, tourism entrepreneurs and travel-tech startups in Israel.

Looking for a market research report on Israel's outbound travel market and tourism from Israel? You have arrived at the PERFECT place. Contact Dr. Ketter at: info@eketter.com

4 key statistics on Israel's outbound
travel and tourism market:

1. Israel's outbound travel is growing incredibly fast. In the years 2010-2019, Israel outbound tourism (by air) more than doubled, growing from 3.6m international trips to 8.3m international trips - an average 10% year-over-year growth.markets.

2. Israel is a global leader in the share of people taking international trips. Out of 9 million Israeli citizens, more than 4.3 million traveled overseas in 2019.

3. Israel's outbound travel had a remarkable recovery from COVID.
In the first half of 2023 (Jan-June) Israelis took 4.5 million international trips, higher  compared to the same period in the record year of 2019.

4. Family trips are a considerable component in Israelis outbound travel.
Some 20% of all international travelers from Israel are below the age of 20.

Looking to increase your market share of Israel's outbound travel? Contact Dr. Ketter to get the latest market research and insights on tourism from Israel -  info@eketter.com

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