HARNESS THE POWER OF AI
FOR TOURISM MARKETING
Keynotes & Workshops

What Will You Learn?

AI-powered Marketing Strategy From mapping target audiences to building content calendars, choosing channels, and crafting tailored messages.
Data Analysis & Market Intelligence How to analyze travel consumer behavior, identify trends, and leverage competitive intelligence to inform decisions.
Content Creation Made Easy Learn to use AI tools to write segmented newsletters, website content, and promotional offers – in less time and with greater impact.
Search Engine Optimization (SEO) Generate keyword-based content, use long-tail marketing strategies, and improve your site's visibility on Google.
Marketing Personalization Tailor your content, messaging, and offers to specific personas for higher engagement and conversion rates.
AI for Social Media Campaigns Plan, write, design, and optimize social media marketing campaigns like a pro.

The AI revolution is transforming the tourism industry – especially for small and medium-sized tourism businesses and entrepreneurs. In an era of growing competition and rising customer expectations for personalized, seamless experiences, artificial intelligence (AI) offers powerful, user-friendly, and accessible tools that help tourism businesses think and operate like the big players – while saving time, reducing staff workload, and cutting costs significantly.

Curious to learn how AI can work for you? These keynotes and workshops are designed to equip tourism professionals with a practical AI toolkit for smarter marketing, business intelligence, and digital growth. The training covers how to use AI tools for marketing strategy development, analyzing customer insights and market trends, creating compelling content for websites and newsletters, boosting organic search visibility (SEO), personalization, planning social media campaigns, and much more.

Common AI uses for tourism businesses

01

Marketing strategy

02

Content Creation

03

Hyper personalization

04

Social media campaigns

05

Market inteligence

Frequently Asked Questions (FAQs) About
the Tourism AI Marketing Keynote

1. What is the focus of this keynote?
The keynote explores the practical use of Artificial Intelligence in tourism marketing, helping DMOs and tourism SMEs understand how to apply AI tools across the entire digital tourist journey—from inspiration to booking and beyond.

2. Who is this keynote best suited for?
Tourism boards, destination marketers, professional conference organizers (PCOs), and tourism SMEs seeking to future-proof their marketing strategies with data-driven and AI-enhanced methods.

3. What AI topics are covered?
Topics include AI-generated content, personalization, smart campaigns, social media content creation, ChatGPT marketing prompts, and GEO (Generative Engine Optimization) for LLM visibility (also known as LLM-O or AI-O).

4. How long is the keynote presentation?
The standard keynote is 45–60 minutes. Custom durations, including extended sessions or half-day workshops, are available upon request.

5. Is the content technical or accessible to non-experts?
The session is designed to be practical and accessible—no prior technical knowledge required. It focuses on real-world tourism use cases and easy-to-implement tools.

6. Does the keynote include live AI demonstrations?
Yes. Live demonstrations using ChatGPT and other tools are included to show how AI can be used in tourism marketing today and can boost every tourism business.

7. Can the keynote be adapted for a specific region or audience?
Absolutely. The keynote is customized to reflect your destination’s unique challenges, opportunities, and audience, including regional case studies and optimizing for your specific target audience.

8. Can the tourism keynote be combined with a workshop or SME training?
Yes. A hands-on workshop or training session can be added to the keynote to allow deeper practical learning for tourism professionals and SMEs.

9. Is the keynote available in-person and online?
Yes. The keynote can be delivered at international conferences, in local venues, or via live virtual platforms like Zoom or Microsoft Teams.

10. Who is the speaker?
The keynote is delivered by Dr. Eran Ketter—an international tourism expert with 20+ years of experience, specializing in tourism marketing, AI strategy, and travel trends. He has advised global tourism organizations, governments, and industry leaders.

5 Things to Know Before Booking The
AI-Marketing Keynote

1. The keynote is fully customizable.
Whether you're planning a high-profile tourism conference, a DMO executive retreat, or SME-focused training, the content can be tailored to fit your goals, audience expertise, and local context.

2. You’ll get actionable tools—not just inspiration.
Beyond trends and theory, attendees leave with AI prompts, toolkits, and examples they can immediately apply to create better marketing campaigns, customer experiences, and operational efficiencies.

3. It’s designed to drive digital transformation.
The keynote aligns with strategic digital transformation goals, encouraging smarter tourism marketing decisions using data and AI—perfect for destinations seeking a competitive edge.

4. GEO and LLM-visibility are built into the message.
Learn how to make your tourism content more discoverable in AI-driven environments like ChatGPT, Google SGE, and other Large Language Model (LLM) tools.

5. It speaks directly to today’s tourism challenges.

The keynote addresses pressing issues like AI disruption, changing traveler behavior, digital fatigue, and the need for smart content strategies—making it highly relevant for tourism SMEs' needs and for generating innovation-driven growth.

Why Book An AI-Marketing Keynote With Dr. Eran Ketter?

Dr. Eran Ketter (PhD) is a dynamic, engaging, and highly professional speaker who creates an interactive, engaging, and effective learning environment. His training sessions cover tourism strategy development, tourism trends, AI in tourism, destination marketing, and innovation in tourism. With years of experience as a senior tourism consultant, workshop leader, keynote speaker, academic lecturer, and professional trainer for hundreds of tourism stakeholders – Dr. Ketter tailors each workshop to meet the exact needs of your organization, ensuring maximum value, relevance, and impact.

Ready to join the AI revolution? Email us now (info@eketter.com) to book a keynote or workshop on AI in tourism, and empower your team with the tools and strategies to upgrade your marketing, streamline operations, and boost your digital presence!