HARNESS THE POWER OF AI
FOR TOURISM MARKETING
Keynotes & Workshops

What Will You Learn?

AI Optimization (AI-O) and how to improve your presence on AI Overview search results, AI mode searches, and searches in ChatGPT, Gemini and similar generative AI platforms.
AI-powered Marketing Strategy From mapping target audiences to building content calendars, choosing channels, and crafting tailored messages.
Data Analysis & Market Intelligence How to analyze travel consumer behavior, identify trends, and leverage competitive intelligence to inform decisions.
Tourism Content Creation Made Easy Learn to use AI tools to write segmented newsletters, website content, and promotional offers – in less time and with greater impact.
Search Engine Optimization (SEO) Generate keyword-based content, use long-tail marketing strategies, and improve your site's visibility on Google.
Marketing Personalization Tailor your content, messaging, and offers to specific personas for higher engagement and conversion rates.
AI for tourism Social Media Campaigns Plan, write, design, and optimize social media marketing campaigns like a pro.

The AI revolution is transforming the tourism and hospitality industry – especially for small and medium-sized tourism businesses and entrepreneurs. In an era of growing competition and rising customer expectations for personalized, seamless experiences, artificial intelligence (AI) offers powerful, user-friendly, and accessible tools that help travel and tourism businesses think and operate like the big players – while saving time, reducing staff workload, and cutting costs significantly.

Curious to learn how AI can work for your tourism and hospitality business? These keynotes and workshops are designed to equip tourism and hospitality professionals with a practical AI toolkit for smarter marketing, business intelligence, and digital growth. The training covers how to use generative AI tools for AI search engine optimization (AI-O), tourism marketing strategy development, analyzing customer insights and tourism market trends, creating compelling content for tourism websites and newsletters, content customization for different target audiences, tourism content personalization, boosting organic search visibility and search engine performance (SEO), planning social media campaigns, and much more.

Common AI uses for tourism businesses

01

AI
Optimization

02

Content Creation

03

Hyper personalization

04

Social media campaigns

05

Market inteligence

Frequently Asked Questions (FAQs) About
the Tourism AI Marketing Keynote

1. What is the focus of the tourism AI keynote?
The keynote explores the practical use of Artificial Intelligence in travel and tourism marketing, helping DMOs and tourism SMEs understand how to apply AI tools across the entire digital tourist journey—from inspiration to booking and beyond.

2. Who is this keynote best suited for?
Tourism boards, destination marketers, professional conference organizers (PCOs), and tourism SMEs seeking to future-proof their marketing strategies with data-driven and AI-enhanced methods.

3. What AI topics are covered?
Topics include AI-generated content, personalization, smart campaigns, social media content creation, ChatGPT marketing prompts, and GEO (Generative Engine Optimization) for LLM visibility (also known as LLM-O or AI-O) - all within the unique context of travel, tourism and hospitality

4. How long is the tourism AI keynote presentation?
The standard keynote is 45–60 minutes. Custom durations, including extended sessions or half-day workshops, are available upon request.

5. Is the content technical or accessible to non-experts?
The session is designed to be practical and accessible—no prior technical knowledge required. It focuses on real-world tourism use cases and easy-to-implement tools, and support participants in taking their next step on the AI adoption journey.

6. Does the keynote include live AI demonstrations?
Yes. Live demonstrations using ChatGPT and other tools are included to show how AI can be used in tourism marketing today and can boost every tourism business.

7. Can the tourism AI keynote be adapted for a specific region or audience?
Absolutely. The keynote is customized to reflect your destination’s unique challenges, opportunities, and audience, including regional case studies and optimizing for your specific target audience.

8. Can the tourism keynote be combined with a workshop or SME training?
Yes. A hands-on workshop or training session can be added to the keynote to allow deeper practical learning for tourism professionals and SMEs.

9. Is the AI keynote available in-person and online?
Yes. The keynote can be delivered at international conferences, in local venues, or via live virtual platforms like Zoom or Microsoft Teams.

10. Who is the speaker?
The keynote is delivered by Dr. Eran Ketter—an international tourism expert with 20+ years of experience, specializing in tourism marketing, strategy, and travel trends. He has advised global tourism organizations, governments, and industry leaders.

5 Things to Know Before Booking The
AI-Marketing Keynote

1. The AI keynote and workshop are fully customizable.
Whether you're planning a high-profile tourism conference, a DMO executive retreat, or SME-focused training, the content can be tailored to fit your goals, audience expertise, and local context.

2. You’ll get actionable tools—not just inspiration.
Beyond trends and theory, attendees leave with AI prompts, toolkits, and examples they can immediately apply to create better marketing campaigns, customer experiences, and operational efficiencies.

3. It’s designed to drive digital transformation.
The keynote aligns with strategic digital transformation goals, encouraging smarter tourism marketing decisions using data and AI—perfect for destinations seeking a competitive edge.

4. AIO and LLM-visibility are built into the message.
Learn how to make your tourism content more discoverable in AI-driven environments like ChatGPT, Gemini, and other Large Language Model (LLM) tools.

5. It speaks directly to today’s tourism challenges.

The keynote addresses pressing issues like AI disruption, changing traveler behavior, drop in traffic from traditional google marketing campaigns, digital fatigue, and the need for smart content strategies—making it highly relevant for tourism SMEs' needs and for generating innovation-driven growth.

Why Book an AI-Marketing Keynote with Dr. Eran Ketter?

Dr. Eran Ketter (PhD) is a recognized authority in AI-driven tourism strategy and digital transformation, combining a research background with extensive hands-on industry experience. A dynamic and highly professional speaker, he creates interactive, results-oriented learning environments that translate complex AI concepts into clear, practical tools for tourism professionals and decision-makers.

With over 20 years of international experience, Dr. Ketter specializes in tourism strategy development, tourism and travel trends, AI and generative AI in tourism, destination and digital marketing, innovation, and resilience. His key strength lies in bridging advanced AI capabilities—such as AI-powered marketing, AI Optimization (AI-O), data-driven decision-making, and automation—with the real-world strategic and operational challenges faced by destinations, DMOs, and tourism businesses.

Dr. Ketter’s authority is reinforced by his work with national tourism organizations, DMOs, and global tourism bodies, and is a frequent keynote speaker and workshop leader at major international tourism events. His AI training programs are highly practical and immediately applicable, providing participants with clear frameworks, concrete use cases, and implementation roadmaps tailored to their organizational needs. By combining deep tourism expertise with advanced AI knowledge, Dr. Eran Ketter is a trusted advisor and leading trainer for tourism organizations seeking to future-proof their strategies in the age of artificial intelligence.

Ready to join the AI revolution? Email us now (info@eketter.com) to book a keynote or workshop on AI in tourism, and empower your team with the tools and strategies to upgrade your marketing, streamline operations, and boost your digital presence!