Eran Ketter (PhD) is a tourism thought leader, keynote speaker and a former advisor of the Israeli Ministry of Tourism. He is a global expert on travel and tourism trends, marketing and resilience.
KEYNOTES THAT INSPIRE
Dr. Ketter's engaging keynotes deliver original and fresh perspectives that professionals seek. He has presented as a keynote speaker in leading tourism events in over 25 countries, including: ITB Berlin, TEDx Tel Aviv and the UNWTO MobileTech Seminar.
EFFECTIVE TOOLS FOR TOURISM PROFESSIONALS
Struggling to put knowledge into practice?
Dr. Ketter's workshops and training programs provide practical tools for tourism professionals and decision makers. Popular topics include tourism trends in the COVID-19 era, tourism crises and creating an effective resilience strategy, and crafting a marketing strategy based on travelers' segmentation, choice factors and concerns.
INSIGHTS THAT GENERATE CHANGE
Dr. Ketter is a trusted advisor, providing critical insights and solutions for tourism leaders and policy makers. His ongoing research and tourism experience have influenced both policy and action among the European Travel Commission, Israeli Ministry of Tourism, Jerusalem's Development Corporation and the World Heritage Site of Acre.
Dr. Ketter's work is based on active research - what he playfully calls his 'data-driven crystal ball'. He is the co-author of the books: "Tourism Marketing for Developing Countries" (Palgrave Macmillan, 2016) and “Media Strategies for Marketing Places in Crisis” (Elsevier-BH, 2008) and has authored numerous policy papers, market research reports and research articles.