Eran Ketter (PhD) is a tourism thought leader, keynote speaker and a former advisor to the Israeli Ministry of Tourism. He is a global expert on travel and tourism trends, marketing and resilience.
EFFECTIVE TOOLS FOR TOURISM PROFESSIONALS
Struggling to put knowledge into practice?
Dr. Ketter's workshops and training programs provide practical tools for tourism professionals and decision makers. Popular topics include tourism trends analysis, tourism strategy for economic slowdown, tourism climate change & resilience, and segment-based tourism strategy (Gen Y & Z, Explorers, LOHAS).
INSIGHTS THAT GENERATE CHANGE
Dr. Ketter is a trusted advisor, providing critical insights and solutions for tourism leaders and policy makers. His ongoing research and tourism experience have influenced both policy and action among the European Travel Commission, Atout France (with MINDHAUS), UN World Tourism Organization, Israeli Ministry of Tourism and numerous travel-tech startups.
Dr. Ketter's work is based on active research - what he playfully calls his 'data-driven crystal ball'. He is the author of numerous tourism market research reports, policy papers, and research articles, and since 2020 he is the Head of Research in a serious of market research publications for the European Travel Commission on measuring Europeans' travel sentiment (with Mindhaus).
Dr. Ketter is the co-author of the books: "Tourism Marketing for Developing Countries" (Palgrave Macmillan, 2016) and “Media Strategies for Marketing Places in Crisis” (Elsevier-BH, 2008).