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E.Ketter Consulting | Marketing places | Place branding | Media strategies | Marketing seminars | Image management | Crisis communication management | Nation branding | Image crisis | Eran Ketter | Marketing in crisis | Destination branding | Crisis recovery | Battling negative image | Place image | Risk management | eMarketing | Attracting tourism | Improving place's image | eTourism |
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E.Ketter Consulting is a consultancy boutique specializing in place marketing. Our focus is on research based consulting: utilizing academic knowledge, models and methodologies to provide proofed solutions to our clients... More> |
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In the modern travel and tourism business, e-marketing is becoming the leading tool for creating positive place image and communicating with potential visitors. While it is important to have a website, it is of greater importance to have an effective website... More> |
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Crisis communication management is an ongoing and holistic process, in which the place actively communicates with the public in order to minimize any damage to the place image. Knowing that having an image crisis is no longer a question of “if” but rather... More> |
