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פרסומים ודוחות מחקר בתיירות
במטרה לייצר תובנות חדשות ופתרונות מבוססי-מחקר, עבודתו המקצועית של ד"ר ערן כתר מתבססת על מחקר פעיל, ניתוח של נתוני תיירות מהעולם ועבודת שטח תיירותית. ד"ר כתר הוא מחבר-שותף של הספרים: Tourism marketing for Developing Countries (Palgrave Macmillan) וכן Media Strategies for Marketing Places in Crisis (Elsevier-BH) , ומחבר של סדרת מחקרי שוק ודוחות מדיניות עבור נציבות התיירות של האיחוד האירופי.
Looking for a market research report on Israel's outbound travel market and tourism from Israel? You have arrived at the PERFECT place. Contact Dr. Ketter at: info@eketter.com
4 key statistics on Israel's outbound
travel and tourism market:
1. How large is Israel’s outbound travel market? In 2025, Israeli travelers made over 9 million outbound trips, exceeding pre-COVID levels and approaching pre-war volumes, with outbound tourism expected to reach new record highs in 2026.
2. How resilient is Israeli outbound tourism during periods of crisis? Despite ongoing regional conflict, outbound travel from Israel in 2025 was only around 2% below pre-war levels (2023), demonstrating one of the highest recovery and resilience rates among EMEA source markets.
3. How do Israelis travel abroad and what drives destination choice? Over 90% of outbound trips from Israel are made by air, making direct flight connectivity the single most important destination driver.
4. Which travel trends are shaping Israeli outbound tourism?
2026 travel trends highlight increased demand for wellness and stress-relief travel, family sun-and-beach holidays, "revenge travel" short escapes, and destinations perceived as safe and welcoming to Israeli travelers.