eTourism: Web marketing and designing effective websites

eTourism: Web Marketing and Designing Effective Websites

In the modern travel and tourism business, e-marketing is becoming the leading tool for creating positive place image and communicating with potential visitors. While it is important to have a website, it is of greater importance to have an effective website: converting virtual visitors into actual tourists.

The basic guidelines for designing an effective tourism website include 3 major criterions: information, interactivity and attractiveness. The most important criterion is information – visitors come to your website in order to learn of the destination. Whether they just come for a quick peek or to check for your hottest tourist attractions, the customers need updated, reliable and varied information. The second criterion, interactivity, relates to the level in which the information in your website communicates with your visitors, adjusting itself to the customers needs. The third and last criterion, attractiveness, is about the look and feel of the website. Among others, a good design can make your website more memorable, increase the time visitors spend in the website and increase its perceived reliability.

For ordering marketing and branding lectures and presentations, for tourism conferences and events, please contact us

Following the immense success of the Queensland Australia campaign “The
best job in the world”, a growing number
of cities, countries and tourist destinations are now trying to follow their lead. Mainly, user generated video contests are now becoming popular for two major reasons... More >