Tourism Branding and Marketing Book

Media Strategies for Marketing Places in Crisis:
Improving the Image of Cities, Countries and Tourist Destinations

Media Strategies for Marketing Places in Crisis is an award-winning book, focusing on city branding and tourism marketing for cities, countries and tourist destinations. The book provides a large verity of research-based tools and strategies that can be effectively used to promote tourism, generate positive media coverage and improve place’s image.

Media Strategies for Marketing Places in Crisis:

● Offers a comprehensive introduction to the fields of place branding, destination image, marketing places, nation branding, destination branding and media strategies.

● Presents highly practical tools, models and strategies for marketing places suffering from sudden crises or prolonged negative images.

● Walks the reader through an innovative, practical and user-friendly model for branding places, marketing in crisis and re-attracting tourists, visitors, investors and residents.

● Illustrates all issues and solutions with over a hundred international case studies.

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