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In order to provide professional and effective solution, our consulting work is based on academic research, methods and models. That includes conducting our own research and following the academic literature in the fields of marketing, branding and tourism.
Some of our research insights can be found in the following academic publications: Avraham, E. and Ketter E. (Forthcoming). Internet Marketing for African Nations. Ofakim in Geography. Avraham, Eli. and Ketter, Eran. (2008). Will We Be Safe There? Analyzing Strategies for Altering Unsafe Place Images. Place Branding and Public Diplomacy 4 (3), 196-204. Avraham, Eli. and Ketter, Eran. (2008). Media strategies for marketing places in crisis. Oxford: Butterworth-Heinemann. Avraham, Eli. and Ketter, Eran. (2006). Media strategies for improving national images during tourism crisis. In: M. Kozak and L. Andreu (Eds.) Progress in Tourism Marketing, 115-125. Oxford: Elsevier.
Other research insights are detailed in our media articles: Eran Ketter: Marketing in times of financial crisis: Tourism recovery strategies for turbulent times. Published in eTurbuNews on June 3ed, 2009. Eran Ketter: Turkey’s brand under attack. Published in eTurbuNews on July 10, 2008. Marketing in times of financial crisis
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In the modern travel and tourism business, e-marketing is becoming the leading tool for creating positive place image and communicating with potential visitors. While it is important to have a website, it is of greater importance to have an effective website... More> |
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E.Ketter Consulting | Marketing places | Place branding | Media strategies | Marketing seminars | Image management | Crisis communication management | Nation branding | Image crisis | Eran Ketter | Marketing in crisis | Destination branding | Crisis recovery | Battling negative image | Place image | Risk management | eMarketing | Attracting tourism | Improving place's image | eTourism |