Research based consulting

In order to provide professional and effective solutions, our consulting work is based on academic research, methods and models. That includes conducting our own research and following the academic literature in the fields of marketing, branding and tourism.

Some of our research insights can be found in the following academic publications:

Avraham, E. and Ketter, E. (Forthcoming). Marketing Destinations with Prolonged Negative Images: Towards a new model. Tourism Geographies.

Eran Ketter and Eli Avraham (2010). Online Tourism Marketing for Sub Saharan African Countries: Battling stereotypes of high risk, hostility and under-development. International Journal of Tourism Policy, 3(4): 318-331.

Eran Ketter and Eli Avraham (2010). Improving the Negative Image of African Nations: Media Strategies for Marketing Places on the Internet. Horizons in Geography, 75: 58-72.

Eli Avraham and Eran Ketter (2008). Will We Be Safe There? Analyzing Strategies for Altering Unsafe Place Images. Place Branding and Public Diplomacy 4(3), 196-204.

Eli Avraham and Eran Ketter (2008). Media strategies for marketing places in crisis. Oxford: Butterworth-Heinemann.

Eli Avraham and Eran Ketter (2006). Media strategies for improving national images during tourism crisis. In: M. Kozak and L. Andreu (Eds.) Progress in Tourism Marketing, 115-125. Oxford: Elsevier.

Other research insights are detailed in our media articles:

Eran Ketter. City Branding: Guidelines for success (in Hebrew). Published in Ynet on July 18th, 2011.

Eran Ketter: Social Media Marketing: Tourists are the new marketers. Published in Tourism-Review on May 1st, 2011.

Eran Ketter: It’s Festival Time: The Role of Cultural Events in the Tourism Industry. Published in Tourism-Review on April 1st, 2010.

Eran Ketter. eTourism Trend Watch: Destination Marketing Via User Generated Videos. Published in Nation-Branding on November 21st, 2009.

Eran Ketter: Marketing in times of financial crisis: Tourism recovery strategies for turbulent times. Published in eTurbuNews on June 3ed, 2009.

Eran Ketter: Turkey’s brand under attack. Published in eTurbuNews on July 10, 2008.

For ordering marketing and branding lectures and presentations, for tourism conferences and events, please contact us

In the modern travel and tourism business, e-marketing is becoming the leading tool for creating positive place image and communicating with potential visitors. While it is important to have a website, it is of greater importance to have an effective website... More>